India's Thrift Boom, in Numbers
70.73 lakh tonnes of textile waste, a USD 9.1 billion resale market, and a 850% jump in thrift searches.
The Four Ways Indians Thrift
Instagram stores, resale apps, offline markets and WhatsApp groups — and which fits which job.
The Buyer's Playbook
Buy the measurements, not the label; the condition ladder; and the 30-second pre-purchase checklist.
Judging Fabric and Quality by Hand
The flaw checklist, fibre guide and which repairs are worth doing.
Negotiation and Making an Offer
Where to haggle, where not to, and how to make an offer that gets a yes.
The Authentication Chapter
A five-point check and brand-by-brand shortcuts to spot a fake before you pay.
Paying Safely & the Buyer's Scam Playbook
The red flags, safe payment methods, and the first-72-hours recovery sequence.
The Closet Audit
Sort into Sell / Donate / Recycle, and what your cupboard is actually worth.
Thrifting by Category
What sells in India — sarees, kidswear, denim, sneakers, winter wear, home and books.
Pricing Your Items
The pricing ladder and a worked clearout that realises roughly ₹12,000.
Photography and Listings That Sell
The five-shot rule, lighting, backgrounds and captions that close the sale.
Your Instagram Thrift Store
Set-up, drops, packaging, payments and a four-week content plan.
Marketplaces Compared
Apps, thrift marketplaces, full-service resale and classifieds — with fees compared.
Shipping and Payments in India
India Post tariffs, aggregator rates, packaging, and collecting payment before you ship.
Seller Scams, Returns and Disputes
The scams aimed at sellers and a one-page policy that ends most arguments.
The Reselling Model
Sourcing, the margin maths, and how to buy a bulk lot without getting burned.
Scaling Up and the 90-Day Plan
The three growth levers and when to slow down.
GST and Income Tax for Resellers
The margin scheme, registration, presumptive tax and platform TDS/TCS — with a worked example.
The Consumer Rules You Must Follow
The policies to publish, and the seller duties under the E-Commerce Rules, 2020.
Sustainability
Why circular fashion matters — and how to donate and recycle responsibly.
Common Mistakes That Cost You Money
The errors that separate a profitable habit from an expensive one.
Frequently Asked Questions
Twelve straight answers on safety, GST, earnings and platforms.
