The Five-Week Window That Pays for the Year
Why 2026 is the strongest season in five years, and which chapters matter for your starting point.
The 2026 Festive Calendar: Four Waves, Not One Event
Every date from the Great Indian Festival to Chhath, with a week-by-week operating calendar.
Where the Money Is Going This Year
Redseer's festive outlook by category, quick commerce's 110–120% surge, and ten product plays for a small catalogue.
Choosing Your Channel
The honest platform comparison, fulfilment options explained, and the one-platform rule.
Starting From Zero This Week
An honest plan: documents, timelines, and the realistic window for a brand-new seller.
The Final-Fortnight Sprint
The T-14 to sale-day checklist, the 10-point listing audit, phone photography, and the stock-forecasting method.
Pricing That Survives the Sale
The contribution floor, the worked fee math, the Meesho example, and how bank offers stack.
Deals, Coupons and Badges
When to buy a deal slot, why capped coupons beat blanket cuts, and the badges that convert.
Ads on a Small Budget
Harvest-and-move campaigns, the budget shape that works, the metrics glossary, and the Rs 500 starter plan.
GST 2.0 Essentials for Festive Sellers
The new slab structure, the four compliance rules, and your monthly filing rhythm.
Cash Flow: The Part Nobody Photographs
Settlement lags, the GST reserve, the reorder cushion, and a timeline you can feel.
Sale Week: Running the Shop While It's on Fire
The daily loop, the stockout protocol, and a troubleshooting table for when things go wrong.
The Diwali Second Wave and Post-Sale Fortnight
The dual-peak pattern, review messages that work, and the half-page post-mortem.
Quick Commerce and ONDC
Whether a small seller should bother this season — the honest answer, with the realistic timelines.
Selling on WhatsApp and Instagram
The zero-commission festive channel: catalogues, broadcast lists, status and UPI collection.
Master Checklists
Before the sale, during the sale, after Diwali — short enough to actually finish.
Questions Sellers Actually Ask
GST, budgets, stockouts, competitor prices, running it alone — answered plainly.
The Plain-English Glossary
Every term you'll hear in seller groups this season, translated — plus three fill-in worksheets.
